Word Of The Year 2024 Demure

Word Of The Year 2024 Demure. “choosing the word of the year,” grathwohl acknowledged, “is a bit of a dark art.” the contest began 20 years ago, with the selection of “chav” (british slang for working class). Their 2024 word of the year is the viral sensation “demure,” which took off on tiktok in august of this year.

Traditionally, the word demure has historically been used to describe discrete and reserved behavior. Dictionary.com has picked “demure” as its word of the year, a nod to the viral social media clip created by american tiktoker jools lebron.